Reduce product return costs – strengthen profitability in your e-commerce
Minska returkostnaden och stärk lönsamheten i din e-handel
My Services
Below are examples of how I add value.
Strategy & Advisory
I analyse your current product return performance and develop strategies to reduce return rates, improve return processes, and strengthen the customer experience. The work is grounded in data, behavioural insights, and an understanding of how product returns affect overall business performance.
Together, we identify the key drivers behind product returns and prioritise actions that create the greatest impact. The goal is to establish a clear strategic direction where profitability and customer satisfaction go hand in hand.
Speaking & Workshops
I share research-based insights on the strategic role of return management and the underlying drivers of product returns. The lectures offer clarity, new perspectives, and actionable ideas grounded in both data and practice.
Workshops take a more hands-on and cross-functional approach. We gather key stakeholders to analyse return drivers, prioritise high-impact interventions, and define clear, realistic next steps. The emphasis is on alignment, engagement, and implementation.
In-House Return Expertise
Working as an embedded return specialist, I collaborate closely with key functions to strengthen return performance and organisational alignment. My approach combines rigorous analysis with practical implementation, ensuring sustained progress over time.
I contribute structure, strategic focus, and continuity so that return management becomes an integrated part of the business model rather than a peripheral concern.
I am a certified board member through the Swedish Board Academy and welcome board assignments within e-commerce, retail, and organisations requiring strategic expertise in profitability, sustainability, and corporate governance.
With experience as both a researcher and an operational leader in return strategy, I contribute a commercially grounded perspective on risk exposure, cost dynamics, and sustainable long-term development.
Selected Collaborations
Research, Business Impact, and Practical Transformation in Sustainable E-commerce
I am Anna-Maria Petisme, a PhD in Business Administration specialising in sustainable e-commerce and return management. My expertise lies in combining rigorous research with practical transformation within e-commerce organisations.
Background
After several years in academia, where my research focused on product returns, sustainability, and the organisational implications of e-commerce, I have worked closely with companies seeking to strengthen their return performance in practice.
Retail and Returns is the result of this dual foundation: academic depth combined with commercial relevance.
How I Work
Strategic and actionable
Analytical and data-driven
Holistic in perspective
Focused on organisation, customer, and sustainability
I am motivated by turning product returns from a reactive cost issue into a strategic business priority — and by helping organisations implement changes that deliver measurable and lasting impact.
"Mattis molestie a iaculis at. Quisque non tellus orci ac auctor augue mauris. At imperdiet dui accumsan sit amet nulla. Fames ac turpis egestas sed tempus urna et pharetra pharetra."
Featured In
Interested in exploring the next step?
We start with an introductory conversation to discuss your organisation’s context, key challenges, and strategic priorities, without obligation.
Vill du ta ett första samtal?
Vill du diskutera returer, hållbar e-handel eller ett konkret case i din organisation är du varmt välkommen att höra av dig.